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Hi, I am Florencia.

And Graphic Design is not my passion.

It's the voice I found when words weren't enough.
                           
 
I recently earned my BFA in Graphic Design from the University of Utah, where I developed a passion for creating thoughtful, people-centered design. I'm inspired by the stories we carry, the places that shape us, and the small moments that often go unnoticed.

Through branding, photography, and visual storytelling, I create work that feels approachable, meaningful, and emotionally connected. Whether I'm building a brand, designing a package, or developing a campaign, I'm most interested in creating experiences that people can see themselves in.

I believe design should do more than communicate; it should make people feel a connection with themselves.